- THE FULL SUBJECT-TO SELLER CONVERSATION SCRIPT
- Overwhelm → Fear → Confusion → Urgency → Shame → Hope → Trust → Relief
- 1 — Opening the Call — Establish Calm
- Goal: Reduce overwhelm and create safety
- “Hey, thanks for taking a moment to talk. I know dealing with a house under pressure can feel like a lot, so we’ll take this slow and make everything simple.”
- Why it works: Overwhelm dissolves when you become the calm voice in their storm.
- 2 — Discovery — Identify Their Pressure
- Goal: Understand their situation without judgment
- “Most people I talk to are dealing with payment pressure, repairs, or deadlines. What’s been the hardest part for you lately?”
- Why it works: You’re not asking for data — you’re asking for emotion.
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